Baguette De Moet was a visual rebrand for a family-owned baguette shop that has been part of the local community for over 20 years. Drawing from the shop’s long-standing blue-and-white signage, I refined the existing colour palette and introduced hand-drawn illustration, playful typography, packaging, and print design to create a warmer, more characterful identity that felt approachable, nostalgic, and genuinely reflective of the business and its customers.